Blue Shield of California
I n addition to managing the development of online and offline marketing collateral, Rachel directs content moderation around health and wellness, program tracking, dashboard reporting, and ad-hoc strategic projects. She’s responsible for building brand reputation with the online community through daily, active community interactions, including online discussions, moderating content, providing information.
She also contributes to strategic decisions, and manage development of online and offline marketing collateral in marketing, web portal, customer service, and sales.
About Rachel
Based in the San Francisco Bay Area, I work with clients and companies to help them adopt social media strategies — and communicate more effectively overall.
I was a professional journalist in the fast-paced, deadline-oriented newspaper and magazine world for more than a decade – before finding my passion in digital media.
One thing that has not changed is my love of language.
Follow Me!